Having equipped the experience in conducting the existing diploma program for the past five years plus acting as the adviser to the other academic institutes and public organizations, Asia Society of Visual Merchandisers (ASVM) is proud to launch its first and ever Visual Merchandising Training Program at advanced level in Hong Kong.
This is an innovative course for those members* who would like to acquire a thorough understanding of VM aiming to pursue a leading role in VM working sector in the future, even though they are lack of design and visual merchandising knowledge and/or experience at the beginning.
This program provides sound and practical knowledge in VM as well as managerial skills required in their workplace. Hands-on practical skills and techniques in Visual Merchandising and presentation so that the graduates emerge from this program can be competent enough to perform as professional Visual Merchandisers at supervisory level.
* Those who register Level 1 program or other equivalent programs organised by our Society will be automatically admitted as affiliate members of the Society (see note - speical offer below) .
Characteristics of the Program
This program comprises of 3 levels: Level I (75 hrs); Level II (75 hrs) and Level III (75 hrs)
Total duration of the program: 225 hours
Lectures and intensive workshops are included, which allow members to acquire in-depth knowledge in:
- Visual Merchandising
- Design concept and principles
- Fashion style, trend and appreciation
- Store, brand and retail management
Assessments: 100% by course work, including class and workshop assessment, homework and group project.
Structure of the Program
Level I – Principle of Visual Merchandising and Design Application
# Introduction to Visual Merchandising
# VM Product Knowledge and Presentation
# VM Design and Presentation
# Color Theory and Application
# Design psychology
# Lettering and Illustration
# Introduction to Mannequin
# Fashion History, Trend and Appreciation
# VM Marketing and Consumers' Behavior
Level II - Comprehensive Visual Merchandising Techniques
# Merchandising and Category Presentation
# VM Lighting & Fixture
# Color Psychology
# Mannequin styling, Settings and Selection
# Fashion Styling, Selection and Matching
# Design in Exhibition and Event Display
# VM Marketing and Advertising
# Introduction to Store Planning
Level III – Strategic Visual Merchandising Planning and Management
# Store Planning and Design
# Strategic topic on visual merchandising
# English and Mandarin Workshop
# VM and Brand Management
# Brand Image and Advertisement
# Retail merchandising and management
# Store and Exhibition Management
# VM Operations Management
# VM Personnel and Management
Academic Admission Prerequisite
Level I
Completion of F.6 or equivalent; or completion of F.5 or equivalent with at least 2 years relevant working experience; or aged 21 or above with at least 5 years relevant working experience.
Level II
Completion of Level I; or completion of Advanced Professional Certificate in Visual Merchandising or equivalent.
Level III
Completion of Level II; or completion of Diploma in Visual Merchandising or equivalent.
Course Commencement
Level I
Commencement Date: 29 September 2010
Location: Jordon
Time: Every Wednesday 7:00p.m. - 10:00p.m.
**Occasional workshop will be held on Saturday or Sunday (normally 2:00pm to 8:00pm)
Level II
Commencement Date: 2 November 2010
Location: Jordon
Time: Every Tuesday 7:00p.m. - 10:00p.m.
**Occasional workshop will be held on Saturday or Sunday (normally 2:00pm to 8:00pm)
Level III
Commencement Date: 10 November 2010
Location: Jordon
Time: Every Wednesday 7:00p.m. - 10:00p.m.
**Occasional workshop will be held on Saturday or Sunday (normally 2:00pm to 8:00pm)
Tuition fee * (see remarks for fee arrangement)
1) Level I: HKD 8,500
Level II: HKD 9,500
Level III: HKD 11,000
2) One full payment (20% discount): HKD 23,200
Tuition fee prices (refer to above) will take effect for registrations made after 1 September 2010.
Remarks :-
* Register by 15 September 2010 to qualify to pay the unrevised tuition fee amount as follows:-
Level I: HKD 8,000
Level II: HKD 9,000
Level III: HKD 9,000
One full payment (20% discount): HKD 20,800
**Those registered in courses during or prior to 15 September 2010 will not be affected by the revisions when promoted to the Level II and III stages.
Special Offer
Once your admission is successful, you will be automatically admitted as our Affiliate Member and the first year membership fee will be waived.
Professional Qualification
You will be qualified for our Associate Membership or Professional Membeship (ie full membership) upon successful completion of this course subject to working experience backgrounds.
*For details, please contact our staff members from enquiries below.
Enquiries
Address: Room 2301, World-Wide House, 19 Des Voeux Road, Central, Hong Kong
Email: info@asiasocietyvm.com
Tel: 2525 5603
Fax: 2804 6133
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